Header β€” Strategic Edge Solutions
E-Commerce Management Services UK, US & Canada β€” Strategic Edge Solutions
E-Commerce Management Β· UK Β· US Β· Canada

Grow Your Online Store
in Three of the World's
Biggest Markets.

End-to-end e-commerce management for ambitious brands selling in the UK, United States, and Canada. Store performance, paid acquisition, SEO, and marketplace strategy β€” all in one practice.

Markets we specialise in
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United Kingdom
Β£138bn
UK e-commerce market 2024
87%
UK adults shop online
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United States
$1.1tn
US e-commerce market 2024
268m
Digital shoppers
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Canada
C$67bn
Canadian e-commerce 2024
82%
Canadians shop online
Store Optimisation
Google Shopping
Meta & TikTok Ads
E-Commerce SEO
Amazon Marketplace
Email & Retention
What We Do

Every Service Your
Online Store Needs.

We manage the full stack of e-commerce growth β€” from the technical performance of your store to the paid channels that drive traffic and the retention strategies that make customers return.

01
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Store Performance & CRO

We audit and improve every element that affects whether a visitor converts β€” page speed, product page structure, checkout flow, trust signals, and mobile experience. Average improvement: 25–40% uplift in conversion rate.

ShopifyWooCommerceCheckout optimisationA/B testing
02
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E-Commerce SEO

Product and category page SEO built specifically for online retail. Structured data for product schema, technical crawl optimisation, keyword mapping across your catalogue, and content strategy that captures buying-intent search traffic.

Product schemaCategory SEOTechnical auditKeyword mapping
03
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Google Shopping & PMax

Google Shopping campaigns and Performance Max strategies built around your product margins and target ROAS. Feed optimisation, bid strategy, product segmentation, and negative keyword management to eliminate wasted spend.

Shopping campaignsPMaxFeed optimisationROAS targeting
04
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Meta & TikTok Ads

Social commerce campaigns across Meta (Facebook & Instagram) and TikTok β€” from prospecting audiences to retargeting cart abandoners. Creative strategy, audience segmentation, and performance optimisation built around your cost-per-acquisition targets.

Dynamic adsRetargetingTikTok ShopCreative testing
05
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Amazon Marketplace

Full Amazon seller account management for UK (amazon.co.uk), US (amazon.com), and Canada (amazon.ca). Listing optimisation, A+ content, Sponsored Products and Brands management, review strategy, and Buy Box optimisation.

Seller CentralSponsored adsA+ contentBuy Box
06
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Email & Retention

Email marketing and retention strategy to increase customer lifetime value β€” welcome flows, post-purchase sequences, abandoned cart recovery, win-back campaigns, and loyalty programme design. Email typically generates 30–40% of e-commerce revenue.

KlaviyoFlowsSegmentationLTV growth
Market Expertise

Three Markets.
One Integrated Strategy.

Each market has distinct consumer behaviour, platform preferences, tax obligations, and competitive dynamics. We understand all three β€” and how to win in each.

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United Kingdom
Your home market advantage
Strong Google Shopping adoption β€” UK consumers compare prices heavily before buying
Amazon.co.uk Marketplace management β€” increasingly competitive but still high-intent
Consumer Rights Act 2015 compliance built into all store and returns policy copy
Royal Mail + courier integrations and UK-specific delivery expectations addressed
VAT-registered seller compliance and Making Tax Digital considerations
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United States
The world's largest e-commerce market
Localised copywriting β€” US English, pricing in USD, familiar trust signals for American buyers
Amazon.com Seller and Vendor Central management β€” the single most important US marketplace
Google Shopping and Meta campaigns calibrated to US consumer search and social behaviour
State sales tax nexus awareness β€” guidance on obligations as you scale US revenue
Competitive category analysis in high-volume US verticals
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Canada
Underserved, high-value opportunity
Bilingual market awareness β€” English and French consumer segments in Quebec and beyond
Amazon.ca management and Canada-specific marketplace strategy
GST/HST registration and compliance guidance for non-resident sellers
Canadian shipping and duties landscape β€” often the biggest friction point for UK/US brands entering Canada
Lower competition in many categories vs the US β€” faster ranking and lower CPA
Our Approach

E-Commerce Management
Done Properly.

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Margin-aware, not just revenue-focused

We optimise for profit, not just top-line revenue. Every campaign is calibrated around your product margins, fulfilment costs, and target return on ad spend β€” not vanity metrics.

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Multi-market without the complexity

We handle the localisation, tax nuances, platform differences, and consumer behaviour variances across UK, US, and Canada β€” so you can grow internationally without building three separate teams.

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Channels that work together

Your Google Shopping, Meta ads, email, and SEO should reinforce each other β€” not operate in silos. We design integrated strategies where each channel amplifies the others.

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Reporting tied to revenue

Every monthly report connects channel activity to actual revenue outcomes. No impressions-only reports. No engagement fluff. Revenue, ROAS, customer acquisition cost, and LTV β€” every month.

Platforms & Tools We Work With
We are platform-agnostic. Our recommendations are based on what's right for your business β€” not what we're incentivised to sell.
Shopify WooCommerce Magento BigCommerce Amazon Seller Central Amazon Vendor Central Google Merchant Center Meta Business Suite TikTok Shop Klaviyo Mailchimp Google Analytics 4 Looker Studio Hotjar Ahrefs SEMrush Etsy eBay
Don't see your platform? Contact us. If your customers shop there, we can manage it.
How We Start

From Audit to
Growth in 5 Steps

Every new e-commerce engagement begins with a full store and channel audit β€” so we understand exactly where you are before recommending where to go. No assumptions. No templates.

1
Store Audit
Full review of your store performance, conversion funnel, and existing channel activity
2
Market Analysis
Competitor mapping, keyword opportunity, and audience sizing for each target market
3
Strategy & Plan
Channel strategy, budget allocation, and 90-day priority roadmap delivered in writing
4
Launch & Execute
Campaigns live, tracking verified, store fixes implemented β€” all within the first 30 days
5
Optimise Monthly
Weekly performance tracking, monthly report and review call, quarterly strategy update
Common Questions

Questions About
Our E-Commerce Practice

We work across Shopify, WooCommerce, Magento, BigCommerce, and Amazon Marketplace. We also support businesses selling on Etsy, eBay, and other third-party platforms alongside their own store. If your platform isn't listed, contact us β€” we almost certainly work with it.
Yes. Many of our clients are UK-based businesses expanding into the US or Canada for the first time, or US brands entering the UK market. We guide the full process β€” market research, localisation, platform setup, payment and tax considerations, and initial launch strategy β€” before any marketing spend is committed.
Our e-commerce practice is best suited to businesses with an established product and some existing sales β€” typically generating between Β£5,000 and Β£500,000 per month in online revenue. We are not the right fit for brand-new stores with no sales history, as our work is optimisation and growth-focused rather than launch-oriented.
Paid channel improvements (Google Shopping, Meta) typically show measurable results within 4–8 weeks. SEO improvements begin showing organic traffic growth within 3–6 months. Conversion rate optimisation changes can have immediate impact within days of implementation. We set honest timelines for each channel in our strategy document before work begins.
Advertising platform spend (Google, Meta, TikTok, Amazon) is paid directly by you to the platform β€” it is separate from and in addition to our management fee. This means full transparency: you always see exactly where your budget is going, and you retain ownership of all accounts if you ever choose to leave.
Our standard engagement is a 3-month minimum, after which we move to a rolling monthly arrangement with 30 days' notice. The 3-month minimum exists because meaningful e-commerce results β€” particularly in SEO and paid media optimisation β€” require time to build. We are transparent about this from day one.

Ready to Grow Your Store
Across UK, US & Canada?

Start with a free store audit. We will review your current performance, identify your highest-impact opportunities, and tell you honestly what it will take to grow in each market.